ZARITH ALYSSA BINTI MOD ZA'AID

Contact No. : +6010 307 2471

LA JUICERIA: A STUDY ON THE EFFECTIVENESS OF HAVING A GOOD SPOKESPERSON IN ENDORSING A BRAND

“Xoxo The La Juiceria Girl” is a collaboration between La Juiceria and a celebrity in order to promote a healthy living lifestyle among Malaysians who strive to practice a healthy diet but are in the midst of a busy work life. This collaboration also aims to increase their brand awareness by reassuring the society that switching to healthy is not equivalent to anything torturous and it does not mean it has to be a hassle by providing them a solution of adding La Juiceria juice in their daily diet.