ADVERTISING FOR GAINING MALAYSIAN CONSUMER'S
RECOGNITION ON BOOST E-WALLET APPS
Boost is a home-grown lifestyle e-wallet that aims to revolutionize the way consumers transact on a daily basis by combining lifestyle needs and cutting-edge digital technology. This project is about developing the Boost advertising on its cashless, convenient and secure e-wallet services. As nowadays is a modern lifestyle, 64% of internet user do financial transaction via online (MCMC,2020) hence the services offer by Boost need to be spread.