PRODUCT AWARENESS AND STRATEGIZING HORLICKS CHOCOLATE MALT DRINK ADVERTISEMENTS TOWARDS NEW CONSUMER AND OLD CONSUMER
Horlicks is one of Unilever's products. Horlicks was invented in 1873 by two British-born individuals from Gloucestershire, England, William Horlick (1846-1936) and his brother James (1844-1921). Horlicks contain no artificial colors, flavors, sweeteners, or preservatives and are manufactured from milk, malted barley, and wheat. Horlicks are trusted by millions of mothers all over the world to assist their children's growth and development. Horlicks has many ranges of products and one of them is Horlicks Chocolate Malt Drink.