NOR SYAHDYNA BINTI ZULKIFLI

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A STUDY ON ADVERTISING OF MOBILE APPLICATION ON DIGITAL PLATFORM: FAMA AGROBAZAAR ONLINE APPLICATION

Agrobazaar Online Application is a mobile application where manufacturer, distributor, retailer and consumers meet each other. Agrobazaar Online Application is one of the popular "e-dagang" platforms among consumers that serve various types of products both agriculture and food industry that is Muslim-friendly, clean and high quality. The purpose is other than for consumers is to also help SME entrepreneurs especially agro-based to increase their income. Aim of the project is to increase brand awareness of AgroBazaar Online Application in terms of visuals of the brand on digital platforms to generate more users.