THE EFFECTIVENESS OF GOOD ADVERTISING
ON NUTRIFRES FRUIT CONCENTRATE DRINK PRODUCT
Nutrifres is a Malaysian food and beverage manufacturing product company that specializes in concentrated and ready-to-drink fruit juice. Nutrifres ensure product quality and safety from the sourcing of fresh fruits to the final product before it reaches the market. The purpose of the project is to develop effective and good advertising that will help enhance the popularity, perception, and brand awareness of the Nutrifres product in the market. This project also consists of developing advertising marketing with sustainable development goals (SDGs) Goal 3 on the Nutrifres fruit concentrate by promoting the benefit of good health.