INTAN DAYANA BINTI MUSHAYA

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NEW MARKETING STRATEGIES ON JULIE'S OAT 25 SERIES

Julie’s Oat 25 cookies are made from 10 grains healthier snacking alternatives. It is made for those who do not have time to eat and have a limited budget since it is easy to bring, easy to eat and cheap. The new advertising strategy is using lifestyle appeal approach, which is targeted at young adult consumers.