AFRINA RAUHAH BINTI ABDUL JAMIL

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TINY KRUNCH : A STUDY ON ADVERTISING PROMOTION FOR A NEW PRODUCT EXTENSION OF MUNCHY’S OAT KRUNCH

Tiny Krunch is a product line extension of Munchy’s Oat Krunch. This product targeted audiences: working parents and kids 12 years old below. This product is being created to make people aware that they have a choice for healthier snacks and an easier way to prepare breakfast. Tiny Krunch has a smaller biscuit size to avoid a mess when kids eat them.