AFANDI AQMAL BIN ABDULLAH

Contact No. : +6011 1221 3471

A STUDY ON ADVERTISING PROMOTION FOR BRAND MARKETING STRATEGIES ON PLAYAZ FASHION STREETWEAR

Moiz Ali launched PLAYAZ in 2001 as a streetwear brand that reflected the young subculture and the development of style and quality. The goal of this project is to maintain/balance cultural guidance with a new design strategy by designing an effective theme brand for people to recognize the brand.