AYOH! PROMOTING MOTIVATING LIFESTYLE DURING NEW NORM
We often say ayoh when we put an intention in doing something. It is to agree and be willing to work on the task you decided to do. Ayoh! Is about empowering people through a creative and clothing brand that encourages positive lifestyle to invoke motivation in their mental well-being during the new norm. Our objective is to inspire people so they can start doing what they love. The Family of Ayoh! represents local identity with each of their own background stories. The characters share how they cope with the new norm and what they did to overcome the changes.